Case study Decision

Coach Dodge, a man of major spotlight for more than a year now, is my choice for my case study. I have a partner I'm working on this with. I think it will be a good case study to do because I already know a little bit about his story and what I think his tipping point was. I think the football program scandal, accusing Dodge and his fellow coaches of racism/favoritism, shined a negative light on Dodge and his team. It would not have been so bad if the team was excelling on the field but Dodge didn't live up to all the hype that surrounded his arrival to UNT. So with a high paid salary and a strong reputation Dodge should have been on his a game, winning sunbelt conferences and building a legacy of football family instead, the scale tipped and the media is very unforgiving. They began to question his worth. There were articles derived from the allegations; most of Dodge's players defended him, stating they are all like family and the accusers were not accepting responsibility for their actions. I am half way excited to be working on this case study. At first I was concerned on my topic and layout but not I feel more confident.

Golin Harris Visit

I really enjoyed my visit to Golin Harris visit. It was informative and free, which I absolutley love. I think it was worth my friday. I learned there are not always jobs available but interships are in abundance. I feel like every agency has cubicles, a little disturbed by that, don't really care for a cubicle. But the people there actually gave me faith in agencies. They were nice and really took the time out to show us the ropes and even asked for our opinion. I maybe would have kept time-management more closely. Maybe even cut a few presentations, I wont name names, but the consumer gut who wasn't prepared and the inside edge lady who was sweet but just caught us at a bad time. We had just ate plus, the day ticked by after three o'clock passed. She seemed nice and very skilled at her job. If given the opportunity I would definately go again. Thanks to my profesor for inviting me and Golin Harris for hosting us.

Case study ideas

I am on the look at for case study ideas but I'm a bit confused, rather stomped. I look at your example and kinda get the idea now. We have to find something negative or positive in the news that affects a company. Like for example TI products are everywhere now including medical instruments. Or that some organization has decided to donate money to build something good for the community. Once I pick a top I know I will have to research to see what other companies or organizations have done the same thing in order to help my hypothetical company make the best decisions based on facts that we have from the past. Im a little concerned but have decided to give this 110% of my mental effort.

A New Book

I asked a classmate what types of things I should blog about and she told me stuff like a new book your reading or something that interests me. So I decided to do that, I think my lack of internet enjoyment makes it a really difficult task to blog at a constant. I have never been a compter person, I used to check my email once a week. Anyway back to my new book, which is actually an old book. I am reading The Giver. I read it when I was in seventh grade, I thought it was good then so decided to re-read it. I enjoy the setting, an isolated community that is controlled by strict rules. The main character is a young man who is about to be the only person in his village with knowlegde of the past and outside world. It is very percular. I also checked out my tipping point book. I got it at the Denton Library and met Dr. Busby's wife:) She was a very nice lady. Well until next time.

Wikipedia assignment(thoughts of the experience)

I have enjoyed and dreaded working on the wikipedia assignment. It is a really cool idea. As a student I feel more involed in the real world. This is not something I would have thought of on my own and totally appreciate the opportunity. When we got together as a group is was quite chaotic. Christina Burns implemented the "talking stick" which was kind of effective. It was funny too, we are adults passing around a talking stick. We started off pretty good, in my opinion, but everyone just started going off the deep end. We started deleting and charging small words. as you know, we even came to the conclusion that we should delete PR and marketing professional. We had a really good arguement as to why it should be exonorated. We were all really sold on the idea, now that I think back it was quite funny. I think we were thinking too hard about the wrong thing or we just took the wrong approach. I wrote a new definition in which I gave to Amy.

United goes local/Michelle Owens Visit

After Michelle's visit I was intriqred. I actually went to a Market Street, the one in McKinney. The people were very nice and helpful. I thought back, as I walked the aisle, of Michelle's visit. The employees seemed happy to be there. I didn't have to ask for help it was offered, well except for this one man. The man in charge of the wine section could be retrained he wasn't the best:) I had to ask him for service and he wasn't warm and friendly like his co-workers. The bag boy insisted on carrying my few bags but I didn't let him. It was the experienced Michelle described. Though this wasn't the new one, it had a huge clientele and everything your heart/stomach could totally desire. I enjoyed shopping there and would give word-of-mouth advertising any day.

Ethic Guidelines for Poetry Foundation

I personally think it is a good idea, actually an innovative idea to put their guidelines for ethical practices on their website. To put their vaules and acceptable behaviors on public display is a bold move. It gives you the chance to see how the foundation deals with corporate practices like free gifts and contests. I know if I was a potential sponsor of the organization I would be more then happy to back them up. I would feel confident in the foundation because I know it does have guidelines that it stands behind and actually practices. The fact that the only time a "modest" gift is given is when someone has had a death in the family, leaving or retiring or has become sick themselves. I real believe other foundations could learn something from this fantastic idea. Which leads me to the idea that there are people in this country that believe charities and foundations are fake. Fake meaning they do not do what they say they are going to and have done. These people believe things like the Katrina charities did not do with the funds they recieved what they said they did and were gonna do. It seems absurd on one hand to me becuase of legal regulators but in the other hand that is alot of money and not alot of results......Hmmm, makes me wonder.

Mineyard Reuse

I think it was a fantastic idea to use the same building for the new Whole Food Store. The quote in the article made it more admirable. ("That's great. It is the green solution, an adaptive reuse.") The way the world is going other companies should be more environmentally conscious. I think it is funny how you brought up the use of the words "climate change" in lieu of global warming. Even big corporations are invoking the phrasing and idea.

Flog Project

I think this is going to be a great project to do. I personally want to be part of the past blog team. I think it'll be fun to research where blogs/flogs have come from. I have done some research already and found out the orgin and the number of blogs that web started out with. http://www.rebeccablood.net/essays/weblog_history.html is where I got some of my information. Hopefully when we break into to groups this can prove to be valuable information for the group.

Exxon

I thought the YouTube film was very funny and sad. Funny because the spokesperson for Exxon was arrogant and obviously a liar. The fact that he made promises on topics he couldn't controll seemed unethical to me. If I were in his position I would have made less promising statements and more comforting statements. Like we care about your families and their well-beings. Not "We're gonna make you whole again," how the hell can you promise to make someone whole again. It seemed ridiculous, he kept saying you put together a list of stuff that might affect (effect?) you in the long run. If it's in the long run how can you tell how you'll be affected now? Just seemed crazy and bad PR practicing to me.

The Roger Clemens Story

I think that Roger Clemens is handling his situation erratically. Instead of being humble and calm he is behaving brash. In the article in the New York Times, it described him storming off and fuming. I am under the impression that steriods make you a unstable anyway so maybe the American public think the same way I do. He admitted to injection of painkillers and vitamin B12, which leads me to believe that maybe he did slip some steriods into the mix every now and then. The fact that all of these athletes are being but on trial for human hormone growth usage is also affecting the entertainment business too. Rappers and singers are now being but on public trial for allege usage of steriods. I never really thought about if they use steriods or not, I never really cared honestly. But now its a big deal that is spreading like wild fire. Even Marion Jones got caught using, stripping her of her prestige medals. What a shame what this world has come to.